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E-Business Solutions

The growing revenues and market penetration of the APCOA PARKING e-business-services proves the acceptance of our services by the customers and shows the challenges in the growing competition as well as the huge potential of the digital comunication and sales channel for each car park location.

APCOA PARKING has a long experience in operating car park reservation systems, e.g. parking pre-booking, contract parking management systems, parking ticket online sales and online marketing measures.

Starting in UK in 2004 we implemented pre-booking in the Scandinavian markets and Germany in 2007. Currently APCOA PARKING operates airport pre-booking at 14 international airports all over Europe.

APCOA PARKING forces the development and implementation of new technologies and has built its own powerful, flexible and performant e-business platform to operate the world's biggest car park pre-booking system at Gatwick airport. APCOA PARKING has introduced the first international on-airport pre-booking engine Skyparking.com.

In addition to pre-booking we sell our broad B2C product portfolio on our online platforms, from prepaid value cards, season tickets to contract parking.

APCOA E-Business Solutions

E-Commerce is more than a software – we cover all the services along the process chain. Additionally APCOA PARKING provides a broad marketing portfolio to support sales, customer loyalty and brand building:

  • customer service center
  • search engine optimisation,
  • search engine marketing,
  • newsletter marketing,
  • cross marketing and cooperations on- and offline,
  • syndication of master data on digital map services such as Nokia or Google,
  • Customer Relationship Management,
  • cashless payment services,
  • Reporting.

Benefits

  • additional revenues
  • higher market penetration
  • higher customer loyalty
  • upselling
  • sell ancillary products
  • higher customer satisfaction

E-Commerce key figures

  • E-Commerce since 2004
  • Pre-booking on 14 international airports
  • More than 1,5 mio transactions per year
  • More than 250.000 visitors/month on our sales channels
  • Integrated on- and offline-marketing

Pre-Booking Platform Modules

Download complete E-Solutions brochure

APCOA PARKING E-Solutions brochure (PDF)