• APCOA invests in 11 to 22 kW charging stations in its over 12,000 locations
• Strategic partners to install additional 1,000 fast chargers with up to 350 kW
• New technology platform to manage infrastructure and value-added services
• Convenient usage and payment via the APCOA FLOW & APCOA Connect apps
APCOA PARKING (APCOA), Europe’s leading parking operator with 1.8 million parking spaces at over 12,000 locations in 13 countries, has announced plans to deploy up to 100,000 new EV charging stations in its parking facilities by 2035. As part of its new EV strategy, APCOA will make the investment to expand its AC charging infrastructure and become a leading EV charging operator. In parallel, strategic partners from the automotive industry as well as energy and charging infrastructure providers will deploy additional 1,000 fast-charging stations across APCOA’s dense location network.
A new digital platform developed by APCOA will support the charging infrastructure which will be ready for non-proprietary hardware and can be operated independent of charge point ownership. This open and compatible setup allows the integration of multiple partners and services and represents a unique proposition in the market. The APCOA FLOW and APCOA Connect apps will serve as the frontend to the parking customer: They will be able to conveniently manage the entire EV charging process as well as additional value-added service including locating, booking and payment.
“The transition to electric mobility as the dominant technical solution in road traffic is an irreversible trend. EV charging infrastructure thus represents a major component of the transformation of APCOA’s car parks into ‘Urban Hubs’. For customers, the extended service infrastructure will increase the attractiveness of our locations. For us as an operator, we see substantial revenue potential from upgrading our parking sites with EV charging and other Urban Services”, explains Philippe Op de Beeck, CEO of APCOA PARKING Group. In keeping with its commitment to carbon neutral solutions, APCOA’s charging infrastructure will run primarily on green energy.
In this context, the decision by the European Parliament to ban sales of new cars with combustion engines from 2035 is a highly significant development. A recent study from the market analysts at Dynata confirms that consumers are increasingly willing to choose an electric vehicle, even in countries that have so far been somewhat reluctant to make the transition: 64 per cent of Germans expressed an interest in buying an electric or hybrid vehicle.
Furthermore, numerous countries have already enacted regulations to equip up to 30 per cent of public parking areas with EV charging stations, which will need to be implemented over the next few years. APCOA will work in partnership with its clients, the owners of the parking facilities, to deliver the roll out of these charging facilities, upgrading the energy grid where necessary, to offer EV users an optimal charging experience in accordance with their needs and expected parking time.
To date, around 2,500 EV charging stations are available in car parks operated by APCOA. Based on data collected from these charging stations, APCOA expects the demand for charging stations to further increase significantly in the near future as the number of EVs continues to grow. The business generated by this new charging infrastructure aligns well with APCOA’s core parking business. It offers users attractive value-added functionality and complements the wide range of additional services in the fields of urban logistics, mobility, and technology services. The offering is being provided on a site-specific basis under the APCOA URBAN HUBS brand.
“We firmly believe in the future of electric mobility, which stands to make an important contribution on the net zero journey. Therefore, we are creating the necessary infrastructure to play our part in meeting the international decarbonisation targets. As a company, we strive to shape our growth sustainably to create a liveable and green future. In recent years, we have continuously worked to implement a wide range of ESG measures and have combined our sustainability activities in a group-wide ESG program. In doing so, all measures are aligned with the UN Global Compact agreement to which APCOA is a signatory”, says Philippe Op de Beeck.
• APCOA wins accolade for its LiveSommer 2020 concert series in Stuttgart
• EPA Award for Marketing presented by the European Parking Association
• APCOA impresses the jury with its creativity and star power
APCOA Parking Germany has won first prize at the EPA Awards 2022. The company is part of the APCOA Parking Group and impressed the jury of the European Parking Association (EPA) with its LiveSommer 2020 series of events. The concert series was launched during the first lockdown and attracted top-tier music stars including Robin Schulz, Michael Patrick Kelly and Felix Jaehn to perform in APCOA car parks at Stuttgart Airport – and invited audiences to join the party from their own cars.
The events were organised as car concerts to comply with the coronavirus restrictions of summer 2020. Each event accommodated up to 650 cars. APCOA’s LiveSommer 2020 concerts fostered a sense of joy, fun and community during the darkest days of the pandemic, as well as offering much-needed support to the hard-hit live music industry.
APCOA worked with numerous partners to organise the car concert series. These included the lead agency follow red GmbH, Michael Russ GmbH, Music Circus Konzert Büro GmbH, Stuttgart LIVE, Hitradio Antenne 1, Stuttgart Airport and easy ticket service GmbH.
APCOA played an integral role in the conceptualisation and organisation of the events and ensured seamless communication between the events’ partners and sponsors. APCOA FLOW, the smart parking app with contactless and secure payment, supported LiveSommer 2020 as an official partner.
APCOA won the EPA Award in the category “Marketing & Communication on Parking” in recognition of the company’s successful marketing and communication of the concert series. LiveSommer 2020 was accompanied by a comprehensive series of promotional measures, including cross-media campaigns, press and public relations work, out-of-home banners, newsletters and giveaways. The concert series succeeded in attracting sustainable attention for APCOA and, in particular, the APCOA FLOW brand.
APCOA received its award during the 20th EPA Congress in Brussels on September 13. Having been cancelled in 2021 due to the coronavirus pandemic, the joy was all the greater as APCOA attended Europe’s leading parking industry event this year: “We are proud to receive this award from the European Parking Association”, says Sebastian Merkle, Head of Corporate Communications & Brand Strategy at APCOA. “LiveSommer 2020 was not only a lot of fun, it also showcased what is important to us at APCOA: togetherness, digitalisation, and public health during the coronavirus pandemic”.