The deal supports APCOA's vast network of 1,500 locations across UK & Ireland to maximise value and utilisation for their clients and is a great opportunity for APCOA to deliver further innovative and technology led solutions as part of its Urban Mobility Hub strategy.
The type of new applications REEF will deploy includes its REEF Kitchens, on-demand food and retail services, vertical farms, and MFC (Micro-Fulfilment-Centres).
By working together, APCOA and REEF will positively shape the future of UK towns and cities, turning them into more sustainable and inclusive centres of community and opportunity.
Kim Challis, APCOA's Regional Managing Director for UK & Ireland said: "This collaboration with REEF makes the most of both organisations' innovative and technology-focused strengths. It also provides a wide range of opportunities for the further expansion of APCOA's Urban Mobility Hubs to deliver sustainable solutions and benefits to our clients, customers who use the car parks and to the local communities."
"We're thrilled to be partnering with APCOA to expand our customer reach and re-think the way urban space like car parks are used," said Serdar Erden, EU COO for REEF Technology. "We look forward to partnering together long into the future to bring the best goods services and experiences to more neighbourhoods."
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About APCOA PARKING Group APCOA PARKING Group is Europe's leading parking services operator with 50 years' experience operating in 13 countries. APCOA is transforming its car parks into Urban Hubs, providing the physical and digital infrastructure for mobility, logistics, electric vehicle charging, and technology-based services. Customers benefit from innovative and convenient experiences provided by APCOA and its trusted partners which use the car parks to deliver their services. This approach helps reduce emissions in cities by decreasing the volume of traffic for logistic operations and customers searching for parking. By connecting parking, mobility and services for urban life, APCOA is positioned to be an integral part of the digital and physical urban ecosystem.
About REEF REEF transforms urban spaces into community hubs that bring the best goods, services, and experiences to the neighbourhood. With an ecosystem of 5,000 locations, over 200 brand partnerships and a team of over 18,000 people, REEF is the largest operator of delivery restaurants and parking real estate in North America. Backed by visionary investors such as Softbank and Mubadala REEF is expanding globally and aims to be the world's neighbourhood company. By connecting the world to your block, we're making the place you live, the place you love to be.